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Content & Email Marketing Tops the List of Preferred Channels for...

Email continues to be an effective channel for driving maximum ROI amongst all digital marketing channels.

Marketing Maverick: Jessie Chong, Head of Marketing, Trend Micro #APACLeaders

Jessie Chong, Trend Micro, says the modern marketer of today should be able to balance the art and science of marketing. Read the full interview...

Paul Writer Unveils Adobe Digi100: India’s Top 100 Digital Marketers

Paul Writer is delighted to announce Adobe Digi100 List powered by Paul Writer, the recognition list of top 100 Digital Marketers in India. Guided...

Google, Don’t Break My Heart With Shoddy Marketing

Marketing has had, historically, a bad rap for being — how do I say this diplomatically? — creative with the truth. Not necessarily lying...

The Dark Side of Online Discounts

Companies can profit handsomely from online daily discounts but intermediaries often have conflicting objectives that need to be managed. It’s an age-old problem for many...