Desi Digital

Content & Communications

4 Stellar Strategies you Need to Create Content That is Actually Useful

Author: By Paul Writer editorial network and insights from Arun Rajamani, Country Head- India, Pluralsight

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Content marketing is not new. Perhaps what is rather new is some companies taking to the spirit of the statement-“ if you don’t have anything useful to say don’t say it at all!” Read More →

Content & Communications

Does your Content Management Strategy Differentiate a New Reader from a Returning Visitor?

Author: By Paul Writer editorial network and insights from Arun Rajamani, Country Head- India, Pluralsight

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Experiences should be personal. Anything else is irrelevant declares Adobe’s content personalization solution on its website.Read More →

Operations & Analytics

Digital Marketing Trends Paving the Path to 2020

Author: By Paul Writer editorial network and insights from Arun Rajamani, Country Head- India, Pluralsight

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First, with the advent of the internet and then the social media, Digital marketing has changed rapidly in the last two decade. Read More →

In the news

Pluralsight Launches IRIS to Measure and Verify Technology Skills

Author: By Paul Writer editorial network and insights from Arun Rajamani, Country Head- India, Pluralsight

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Pluralsight, the enterprise technology learning platform, has launched a new skills assessment and development suite that replaces traditional methods for assessing and benchmarking technology talent. Read More →

Demand Generation

What’s Black, Grey & White? The Advertising Landscape

Author: By Paul Writer editorial network and insights from Arun Rajamani, Country Head- India, Pluralsight

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Digital advertising has seen tremendous growth in India and is heralded as the “Smart Age” with a growth of 33.5% CAGR, KMPG Report 2017. Read More →

Demand Generation

Have you Tried Everything? 4 Lesser used B2B Demand Generation Tools

Author: By Paul Writer editorial network and insights from Arun Rajamani, Country Head- India, Pluralsight

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Demand generation is generating interest and creating awareness of one’s company, products or services through content. Read More →

Content & Communication

Is your Brand Inclusive? Use Digital Enhancement to Embrace Diversity

Author: By Paul Writer editorial network and insights from Arun Rajamani, Country Head- India, Pluralsight

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Humanity owes a plethora of milestones to the internet especially; the far reaching dispersal of information which has made us conscious of the world’s fast paced transformation. Read More →

Content & Communication

Building An Analytical Marketing Team: Are You Ready?

Author: By Paul Writer editorial network and insights from Arun Rajamani, Country Head- India, Pluralsight

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The age of digitization has led companies to shift their marketing weight, and the dollars behind internet based initiatives.
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Demand Generation

Social Media Automation For Better Fan And Customer Engagement

Author: By Paul Writer editorial network and insights from Arun Rajamani, Country Head- India, Pluralsight

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Automation has become an indispensable arsenal in any strategy that uses technology to achieve business goals.
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Demand Generation

Squeeze Page Can Up Your Lead Generation!

Author: By Paul Writer editorial network and insights from Arun Rajamani, Country Head- India, Pluralsight

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The popular marketers’ adage that ‘content is king’ has been repeated enough times
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Content & Communication

Does Your Content Deliver Value?

Author: By Paul Writer editorial network and insights from Arun Rajamani, Country Head- India, Pluralsight

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The popular marketers’ adage that ‘content is king’ has been repeated enough times
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Meet The Jury

Rajesh Kumar Jindal

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VP- Audience & Experiential Marketing
Asia Pacific & Japan SAP
Rajesh Kumar Jindal is a Senior marketing & business leader
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Meet The Jury

Sunder Madakshira

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Head Marketing
Adobe India
Sunder Madakshira works with Adobe as Head of Marketing in India.
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Meet The Jury

Geetu Bhatnagar

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Chief Marketing Officer
Oracle India Pvt. Ltd.
Geetu Bhatnagar is a Business strategist and Transformation leader.
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Digital Design

Strategies to optimise SEO for India

Author: By Paul Writer editorial network and insights from Arun Rajamani, Country Head- India, Pluralsight

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According to a study conducted by Group M, a leading digital agency, digital media spend is expected to see an increase from Rs. 7300 in 2016 to Rs. 9490 crores this year.
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Digital Design

Outsource, Automate or In-house? How to decide

Author: By Paul Writer editorial network and insights from Arun Rajamani, Country Head- India, Pluralsight

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The rise in access to affordable internet and smartphones has led to an exponential increase in digital media content.

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Meet The Jury

Lloyd Mathias

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Sr. Marketing Director, Consumer PC’s
Asia Pacific Japan, HP Inc
Lloyd was instrumental in the launch of Tata Docomo as President, & Chief Marketing Officer of Tata Docomo, between 2008 & 2011.
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Digital Design

Designing CX That Works For India

Author: By Paul Writer editorial network and insights from Arun Rajamani, Country Head- India, Pluralsight

Customer Experience (CX) has evolved from being transactional to being a lifecycle program that needs to
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Digital Design

5 tips to creating Human-like Chatbots in the Conversational User Interface

Author: By Paul Writer editorial network and insights from Arun Rajamani, Country Head- India, Pluralsight

Pluralsight It’s counterintuitive that a chatbot that is used to automate customer interaction needs to feel human!!
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Connect & Communication

Securing Your Win with YouTube

Author: By Paul Writer editorial network and insights from Arun Rajamani, Country Head- India, Pluralsight

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A research published by leading publication, Forbes shows that YouTube has the best ROI above any other
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Connect & Communication

Video Strategies That Work for India

Author: By Paul Writer editorial network and insights from Arun Rajamani, Country Head- India, Pluralsight

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Can a digital marketer ignore video? In India, total Internet video traffic will be 75 per cent of
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In the news

Pluralsight and Paul Writer announce Digi100, the hunt for India’s top 100 Digital Marketers


Bangalore, 30 May, 2017 Pluralsight and Paul Writer today launched the hunt for India’s top Digital Marketing professionals. Pluralsight, is an enterprise technology learning platform that delivers a unified end-to-end
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