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Is Neuromarketing All About Brain Scans: Prathibha Ryali of The Weather Company, IBM
Science and Art have forever been at two ends of a rope. However, careers and trends have risen combining both, a few examples are...
The What, Why and How of Internet of Things
Internet of things in the simplest sense is the condition where several different devices are connected to and communicating with each other through the...
4 Content Re-marketing Trends for 2018
Once upon a time, content was just a king, today it is the unquestioned deity of successful customer conversions. A quick look at data...
43% Customers Prefer Videos: Digital Marketing Trends for 2018
Digital marketing trends are changing like never before. The modern marketer needs to be agile. In order to survive the marketing jungle, he/she must...
5 Steps to Creating an Omnichannel Marketing Strategy
The buzz word in the global marketing circle is Omnichannel marketing which in some ways is seen as the epitome of the personalization experience...
The What, Why, How and Who of Customer Journey Maps
Research shows that 81% of consumer brands believe that they have a 360 degree view of their clients while only 37% consumers believe that...
Does your Content Management Strategy Differentiate a New Reader from a Returning Visitor?
Experiences should be personal. Anything else is irrelevant declares Adobe's content personalization solution on its website. 94% of senior-level executives believe that personalization is...
The ABC of Account Based Marketing
Typical B2B setup is characterized by fewer accounts, larger deal sizes and longer sales cycle. There are multiple stakeholders involved in making a buying...
Webinar: Personal Insights Drive Impactful Customer Journey
What does your customer want? Personal insight into your customer goals gives you the power of data. This allows you to orchestrate unified...
Personalized Marketing by Harsh Anand, Associate Director, IBM Watson Customer Engagement Solutions
Customer Insights puts the power of data in your hands, allowing you to orchestrate unified campaigns, online and offline, and deliver on your brand...