Paul Writer launches New Age Marketing , 
Video interview series of CXO’s highlighting best practices
Sarthak Seth
Head- Brand & Marketing Communications
Panasonic India Pvt Ltd.
On the role of technology transforming a business like theirs..
When it comes to the role of technology like I mentioned earlier, a small example is that where we are showcasing our entire product portfolio onto our corporate website. Normally what happens is as an advertiser or a brand we can only focus or key line on only two or three models of ours but now I would say with the advent of technology and with the help of the digital space today I can create my own virtual showrooms. The consumer can come in without being physically present at the store and read about our whole portfolio, they know what the key USP’s are for what products. Now the consumer knows he can access websites and experience the product, so today you want to know the story like how the product is manufactured and actually get inside the product.
“The consumer can come in without being physically present at the store and read about our whole portfolio, they know what the key USP’s are for what products.”
