Paul Writer launches New Age Marketing , 
Video interview series of CXO’s highlighting best practices
Girish Shah
Executive Vice President – Sales and Marketing
Godrej Properties
On Digital Marketing in their current strategy.
Digital is an important part in our integrated marketing approach in building value for not only the brand Godrej Properties but also for our portfolio projects. Say close to 14-15% of our business comes from online media and therefore, for us it is a cost effective mechanism of understanding our existing customers but also generating new customers which eventually lets us interact with these customers. So the entire spectrum of digital which includes our website, online customer touch-points, E-commerce platforms, market places and all other such elements are very important to our online marketing.
“Say close to 14-15% of our business comes from online media and therefore, for us it is a cost effective mechanism of understanding our existing customers but also generating new customers which eventually lets us interact with these customers.”
