Paul Writer launches New Age Marketing , 
Video interview series of CXO’s highlighting best practices
Pallavi Singh
Director Marketing
Harley-Davidson India
On managing unstructured data.
We do use a lot of tools for example like I said especially in the outdoor segment like we were having a conversation just some time back is that it has always been about awareness and then of course it somewhere leads to some kind of interest for some people and then if there is a kind of desire we can create. So this from a dealer network standpoint and even from a company standpoint the constant calling which happens to our database which then derives into which is a hot lead and which is a cold lead, we try and sample it out and thats how we keep a hot lead in-tune versus a cold lead. And we never keep cold leads as lead that will never be a prospect because he may not be a prospect today but he’ll definitely be so thats what email marketing really helps us in keeping in constant conversation with them.
“So this from a dealer network standpoint and even from a company standpoint the constant calling which happens to our database which then derives into which is a hot lead and which is a cold lead, we try and sample it out and thats how we keep a hot lead in-tune versus a cold lead.”</blockquot
