Paul Writer launches New Age Marketing , 
Video interview series of CXO’s highlighting best practices
Deepali Naair
CMO
Mahindra Holidays & Resort India Ltd.
On managing unstructured data.
Largest amount of unstructured data that most marketing teams have to deal now is from social media although we have brought about a structure to that, so I don’t think we have an issue of an unstructured data today. Even with our current member database on their holiday behavior, we micro-segment, run a campaign on a quarter basis and are finally able to influence their holiday choices. This is largely done through email marketing today, where very successful exercises are done over this too.
“Even with our current member database on their holiday behavior, we micro-segment, run a campaign on a quarter basis and are finally able to influence their holiday choices.”
