Paul Writer launches New Age Marketing , 
Video interview series of CXO’s highlighting best practices
Jayraj Jadhav
Head of E-business & Digital
Tata AIG
On Digital Marketing in their current strategy.
Digital Marketing is one of the most important aspects for us. Our industry deals with many customers who know about our products more than us. This change in environment makes it very important for us to move into digital marketing. There are aggregators who are showing price quotes, there are websites which are talking about product details/product comparison that means the customer is touching life insurance as a category right since knowing more about product probably finding about price difference between the category and then actually buying to servicing. Digital Marketing becomes the most important aspect for us as a business.
“Digital Marketing is one of the most important aspects for us. Our industry deals with many customers who know about our products more than us.”
