Paul Writer launches Innovative Marketer Dialogue , 
Video interview series with CMOs highlights marketing best practices
Lata Subramaian
VP Marketing
Sterling Holiday Resorts (India) Ltd
On use Innovative technology and Marketing
We are doing a lot of interesting work but I am not in the position to talk about it as yet and in any case as a philosophy at Sterling, we like to talk about innovation or anything that we are doing, post it being successful instead of talking about the ideas and the effort. Proof of concept is what we would like to offer you one year down the line, we are doing a lot of interesting work whether it is on the mobile platform or the world wide web, we are doing a lot of it!
“Proof of concept is what we would like to offer you one year down the line, we are doing a lot of interesting work whether it is on the mobile platform or the world wide web”
