Tag: Lata Subramanian

Positioning: The Battle for Your Mind. A book that is a marketing classic. As it should be! After all, by the simple act of...

It is widely acknowledged that experiential learning helps absorb and internalise knowledge better. Personally, I am a big proponent of this principle leading to...

Paul Writer launches Innovative Marketer Dialogue ,  Video interview series with CMOs highlights marketing best practices Lata Subramanian VP Marketing Sterling Holiday Resorts (India) Ltd   One thing that...

Paul Writer launches Innovative Marketer Dialogue , Video interview series with CMOs highlights marketing best practices Lata Subramaian VP Marketing Sterling Holiday Resorts (India) Ltd   On use...

Name: Lata Subramanian Organization: Sterling Holiday Resorts (India) Limited Designation: Chief Marketing Officer One book you recommend to all the marketers: - Nuts (Southwest Airlines' Crazy...