Dr. Ananta Singh, Executive Director-Sales & Marketing, DLF Home Developers Ltd, is amongst the few women leaders in the Indian real estate industry for over 28 years and has been instrumental in the Sales, Marketing, Advertising, PR, Dealer Relations, new product launches etc for landmark residential, retail and commercial projects. Presently, she is responsible for Sales, Marketing and Customer services for 10 cities across India. Her last assignment was Chief Executive – Retail (India) and Corporate Sales, with Emaar MGF Land Ltd. Ananta is alumnus of Miranda House, Delhi University and has been a TEDx speaker.
1. What, according to you, will be a key trends we will see in the content marketing strategy of the future?
Marketing content of a product is a significant factor in buyer decision making and it will continue to remain so in the near future. Content marketing strategy must keep up the pace with new tools of experiential marketing such as virtual and augmented reality so that it remains relevant in a dynamic technology environment in the digital age.
2. What is the most important thing to keep in mind when creating content?
The single most important factor is the authenticity and verifiability of the content. The prospect will always seek a comparison with that which is committed and that which is delivered as an end product. And hence, its worth making the extra effort in ensuring the integrity of the content being shared to the prospective target audience.
3. What is the key trait of emerging leaders in the content landscape?
Emerging leaders act as catalysts in the process of content generation by going beyond mere content and focusing on creating a product or a service that is innovative and at par with the best in the market. A leader that builds content for a world class product or service ensures market leadership in the long run.
The Hunt for Top Desi Content Marketers is Back! LinkedIn’s Content 50 is powered by Paul Writer. This year’s list will be evaluated by an eminent jury co-chaired by Virginia Sharma (LinkedIn) and Ashish Bhasin (Dentsu Aegis Network). The last day for sending your nomination is 10th August 2018. Content 50 recognizes the individuals and the finalists will get one free all access pass to The Futurist Business Conclave on 24th August 2018 being held at The Leela Ambience Gurgaon where the list will be unveiled. There is a processing fee of INR 2500 for your application, you may write to us to know if you are applicable for a waiver. For any queries, please mail [email protected]