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Seiko Watch Ups the Excitement Quotient at the 2014 IPL
Year on year, the Indian Premier League (IPL) cricket season is one of the most awaited period on the sporting calendar of every Indian...
Content Marketing: Rising Above the Clichés
Content is king. This phrase has become a cliché in past couple of years. And clichés are not that drive marketing efforts. So, where...
Innovative Marketer Dialogue: Rahul Kansal
Paul Writer launches Innovative Marketer Dialogue,
Video interview series with CMOs highlights marketing best practices
Rahul Kansal
Executive President
Bennett, Coleman and Co. Ltd. (Times Group)
On...
Innovative Marketer Dialogue: Anuradha Narasimhan
Paul Writer launches Innovative Marketer Dialogue,
Video interview series with CMOs highlights marketing best practices
Anuradha Narasimhan
Director – Marketing
Britannia Industries Ltd
On Multi-channel marketing program and...
Kareem Yusuf, IBM Talks About The IBM Approach
Can you elaborate on IBM’s approach towards Maas?
Kareem Yusuf, IBM Talks About Marketing as a Service
Your view on marketing as a service (Maas) and its relevance today?
Kareem Yusuf, IBM talks about “Operating in a Context” & Personalization
Can you elaborate on the term “operating in a context” that you have used earlier and personalization?
Kareem Yusuf , IBM talks to Paul Writer on Indian Marketers Responding to Analytics
How do you see Indian Marketers responding to analytics as a tool for better targeting?
In Conversation: Kareem Yusuf, IBM
Kareem Yusuf is the Vice President of Development, SaaS Delivery & Business Operations, Enterprise Marketing Management, IBM Software Group. He is responsible for software...
Innovative Marketer Dialogue: Anisha Motwani
Paul Writer launches Innovative Marketer Dialogue,
Video interview series with CMOs highlights marketing best practices
Anisha Motwani
Director & CMO
Max Life Insurance
On Multi-channel marketing program and...