Menu
Bijou Kurien: Know Your Jury- GIMS Realty 2013
Bijou has over 31 years of experience in the FMCG / Consumer durables and Retail Industry. Having started his career with Hindustan Unilever Limited as...
Karan Ahluwalia Executive Vice President, Emerging Corporates Banking YES BANK
Karan Ahluwalia is a specialist knowledge banker with longstanding experience in the Indian industry. He is currently Group Executive Vice President and Country Head...
Hit or Miss Representation of Women in Media
I grew up in a small, conservative town. Ours was the oldest girls' school in South India. The uniforms had not been updated in...
How Bisleri Created India’s First Real Time Countdown Facebook Cover Photo
Facebook is the unanimous choice for engaging with fans on social media and brands are always on the lookout to find new and exciting...
The Advancing Role of Marketing: Lessons from ITSMA’s Leadership Forum
Last month marketing leaders from top technology, networking and professional services companies gathered in California at ITSMA’s 2013 Marketing Leadership Forum to share insights...
Why You Need A Strategy That Is Social Not A Social Media Strategy
Brands, big businesses, small businesses that are planning to move into the social media space have one big problem – they are already there!...
Why SEO May Be Irrelevant When It Comes to B2B Thought Leadership
It had potential to be the biggest long-term project in the history of an engineering firm that had seen more than its share of...
Solutions Marketing Success Story: Simplifying How Customers Buy and Manage Complex Products
Technology-based products are, almost by definition, complex and difficult to install, operate and maintain. Many of us, for example, have personally experienced the change...
What They Can’t Always Teach You In B-Schools…
Michael Kowalzik never thought he’d be running a successful German technology company when he graduated from INSEAD in 2000. Then again, the products and...
The Four Notes of Luxury Marketing
Marketers of luxury have four notes at their command, to play music with their consumers – product, service, experience and brand. To attract and...