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Decoding Luxury Sports Marketing
For most marketers today, associating with a sporting event, sponsoring a team or even having a sportsperson, as a brand ambassador is `sports marketing’....
How Stickers Have Become A Dominant Source Of Revenue For Mobile Messaging Apps
Mobile messaging apps are a craze at least in Asia. There was a time when WhatsApp dominated the market. Things have changed today and...
Service is Equal to Ownership
I was on a holiday recently in Italy with my family. Everyday was a new experience- exploring new places, enjoying the sights and most...
LinkedIn: The Content Exchange
Since going public in 2011, the professionals’ social network has gone from a networking site to a must-have tool for recruiters. Will adding content...
Creating Content: How Much Is Too Much?
Is there such a thing as having too much content? Marketo customers often ask me this question, so I thought I would pose it to...
God’s New Messenger
Paradise. That's what we are looking for. It’s where the day is cool, the sun is bright, the fruits are sweet and zen is...
Simplification of the Brand
Let me admit- simplification is a complex process. Especially in current markets where we see unprecedented clutter of ideas, markets, competition and customers. Was...
Infosys: Second Innings – The Return of Narayana Murthy
I was the Global Brand Manager at Infosys during the massive growth years - 1998 - 2003. Sure we were lifted by a rising...
K Ramakrishnan: Know Your Jury- GIMS Realty 2013
K Ramakrishnan (Ramki) is the President and CMO at Cafe Coffee Day. His key responsibilities are in the areas of creation, conversion and retaining...
Akshay Mehrotra: Know Your Jury- GIMS Realty 2013
Akshay Mehrotra is the Chief Marketing Officer at Future Value Retail Ltd. Currently as the CMO for Big Bazaar, the largest retail chain in...