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Scaling Your Content Marketing Team: 3 Lessons From the Field
Making sense of a career in content marketing has never been easy: It’s media, but it’s marketing; it’s art, but it’s science; it’s about...
Services Marketing – A Complete Different Ball Game
During the Industrial Revolution, there were many discoveries, inventions, transportation modes and technological breakthroughs. As the income of people increased, it paved the way...
Welcome To The Future: Three Must-Do’s For The Modern Marketer
In a recent post, I urged CEOs to view marketing as a strategic partner, the glue that binds the different parts of an organization...
“Sure I Got An Increase In Sales, But I Can’t Say Which Of The...
Marketing Mix Modeling: Driver Analysis
One of the key modeling concepts used extensively by brands globally is the concept of Marketing Mix Modeling (MMM). First...
How Oreo India’s Daily Dunks Are Being Lapped Up On Social Media
The 101-year old Oreo cookie that made its India debut as the world’s no. 1 biscuit in 2011, has embarked on a new journey...
Manage Your Social Media Content with These Top Tools
Whether you’re a marketing manager for a large organization or an entrepreneur looking to build your business, social networks offer great potential for expanding...
Innovation is Not a Differentiator Anymore; Innovation Stickiness Is
Connected customers in the information age with a ‘web of voices’ expect Innovation to be both faster and surer. For businesses, Innovation is not...
The Future of Shopping – And Why Does Flipkart.com need another $200 Million?
Our earlier office and home were embedded in one of Bangalore’s mall corridors. Five minutes could get you to Lifestyle, Sapphire Toy Shop, Garuda...
How Analytics Changed Marketing
Marketing has changed in the past few years, no doubt. Yesterday’s marketing functioned as a megaphone, broadcasting its message to the world. Over the past few...
Marketing Analytics-Let’s Start with the Data…
Big Data, Analytics, Data Mining, Modeling... are just some of the terms that seem to be in favor as the "hype" words for past...