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Brands, Businesses, People Don’t Get Social Media Because It Gets Them
Some brands, businesses, people not only love Social Media but they thrive in it and others say they don’t get it or they don’t have...
Bridging the Gap between Thought Leadership and Selling
It’s often said that thought leadership is a tool to enhance the three Rs: reputation, relationships, and revenue. Of the three, revenue is usually...
Interview-Brotin Banerjee MD & CEO, Tata Housing Development Company Ltd
Brotin Banerjee has been instrumental in the success of Tata Housing Development Company Ltd and mentoring the company to scale greater heights. He has...
Women at Work: When Corporate Support Backfires
Family-friendly corporate policies help women to stay in the workforce. But perversely they may also be keeping women from advancing into the executive suite
As...
Why Organizations Should Drive Reputation Management Through Thought Leadership
Reputation cannot be owned or bought. It must be earned. It is the currency with which you buy trust – the magical feeling that...
Hacking Content Marketing: How a Parking Ticket Turned into 40,000 Customers
Content marketing comes in many shapes and sizes. Sometimes it arrives in a regular, anticipated form, like a daily newsletter with links to interesting...
Alicia Navarro, Founder, Skimlinks: Trust Your Gut Over Your Data!
The NextWomen Europe Theme
Alicia Navarro is CEO & Founder of Skimlinks.com, the leading content monetization solution for online publishers. Launched in 2008, Skimlinks has received significant...
Why Do We Get Addicted To Online Shopping
We all are interested to surf on internet but do we have an idea what we actually surf for? Let me clear your mind...
“If You Cannot Measure It, You Cannot Fix It”
Marketing Mix Modeling: Return on Investment and Optimization
In the last post (archive 2), we examined how the drivers of sales were identified and it...
What Happens Every 60 Seconds Online (infographic) and What It Means for B2B Marketers
Take a look at the mind blowing statistics above. 278K tweets a minute, 41K Facebook updates a second, 2 million google searches every 60...