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How Social Interactions Enhance Customer Engagement Processes
Across all industry sectors and business models—B2B, B2C and the marketing two-step B2B2C--businesses strive to know more about their customers. How old are they,...
A Chief Marketing Technologist’s “Back” Story
A week ago, I landed in India anticipating a relaxing week. Its been a hectic couple of months resettling in NYC after 4 years...
The Future of Advertising: How 3 Dimensions Boost and Flatten It
Start-ups in the advertising industry are taking-on existing business models in a stealth mode – slowly and silently. Advertisers and the overall advertising industry...
Marketing’s New Mandate: 5 Core Principles for Driving Business Value
CEOs and their leadership teams are well aware of the rapid-fire disruptions taking place around their business models. One visible example is the practice...
5 Step To Strike Bargains In Home Applicances Deals Online
Be it a simple pair of socks or furnishing for home, everyone prefers purchasing online today. There is just too much convenience to be...
Names Change Behavior
A new study by David Just and Brian Wansink of the Cornell Food & Brand Lab found that calling the same portion of spaghetti...
Marketing Lessons from Martin Luther King on the Art of Persuasion
This week marks the 50th anniversary of what many people consider the finest speech in post-war American history, Martin Luther King’s “I Have a...
ComScore India Digital 2013 Report: 73.9M Web Users, Facebook Leads, Tumblr & Pinterest Fastest...
Infrastructure problems thrive in the country, yet India is seeing a growing adoption by the citizens. Today India is world’s second fastest growing online...
8 Tips to Tailor Your Blog Content for Local Search
Local businesses often find themselves in an increasingly competitive SEO landscape. For example, many national businesses have large sites with a high number of...
PETA’s Partnership with Caring Corporations Pays Off
We at PETA India, a non-profit animal protection organization with affiliates in the United States, the United Kingdom, Germany, Netherlands, France, and the Asia-...