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Short-stay or day-care surgery is a concept that is fast catching up in India and Nova Medical Centers has been quick to understand this...
In Conversation: Sanjay Tripathy, HDFC Life
Sanjay Tripathy
Senior Executive Vice President - Marketing, Products & Direct Channels
HDFC Life
Sanjay Tripathy joined HDFC Life in 2004 and has been responsible for Direct...
Can the Elephant Dance Again? An ABCD Brand Perspective for the Congress Party
The Congress party of India has been in power for 49 of the 67 years since India became a democracy in 1947. From a...
Is the Aam Aadmi Party Heading for a Brand Crisis?
The Aam Aadmi Party (AAP) is at risk of seriously ruining its credibility - through poor image management of all things. Aam...
Five Marketing Sins Not to Commit in 2014
Time for New Year resolutions! I know many people do not believe in making resolutions. But trust me everyone wants to do something new and...
The Travails of the Technology Marketer
The modern marketer is witnessing conventional brick and mortar companies going digital in a big way and there is no escaping the digital marketing...
The Real Estate Reality
There was a time in India when strangers you met on a train would ask you “What’s your salary?” Now, they ask you “Where...
5 Types of People Who Will Lead Tomorrow’s Marketing Strategies
Is the CMO’s role still about marketing?
I got to thinking about this recently after reading a Forbes article about the emergence of the “Eclectic CMO.”...
In Conversation: Karthi Marshan- Kotak Mahindra Bank Limited
Karthi Marshan
Executive Vice President & Head – Group Marketing
Kotak Mahindra Bank Limited
Karthi Marshan heads marketing for the Kotak Mahindra Group, India's fourth largest private sector...
Serial Entrepreneur Joana Picq: How to Find a Co-Founder
The NextWomen ‘How-to’ Theme
When we asked you, our community, which topics you’d like us to cover in this month’s ‘how-to’ theme, the subject you...