Paul Writer

Babies In India Will Be ‘Born For The Internet’

  Brand MTS completes five years in India. It was on 26th March, 2009 that brand MTS was first launched in the country. As part...

Women are Emerging as Key Consumers of ‘Value and Budget’ Hotels Across India

Stayzilla.com, an online hotel reservation portal in the ‘value & budget’ segment, today unveiled some interesting findings of a market study on ‘travel patterns of womenfocused...

How Can You Leverage Big Data?

Research and ideas shared at recent INSEAD alumni panel discussions shed light on the elements required to capture and effectively use big data. As access...

Gold Medal Performance: Under Armour at the Sochi Olympics

Few things unite Canadians like a sale at Canadian Tire, an election for Toronto’s new mayor or the opportunity, sorry Northern Europe and US...

Four Gates Your Products Need to Pass

The fact that we are facing hyper-competition is well known. And so is the fact that the future will be more competitive than the...

Holy Cow its Holi CAMS!

Those of you who have celebrate holi would relate to that feeling of ambivalence when your loved ones eagerly and affectionately approach you to stroke your...

Stepping Up to the Challenge: CMO Insights from the Global C-suite Study

As part of the Global C-suite Study, IBM spoke to more than 520 CMOs to understand their views on the C-suite, Marketing, and how...

Vuclip Releases a Sequel to Its Popular Android App

  Vuclip, an independent mobile video and media company released a new update to its extremely popular Vuclip Andriod App. The updated app provides a...

How Content Marketing Success is Blocked by Antiquated Beliefs

As content marketing becomes an increasingly important means of propelling our businesses forward, I’m finding that many marketers are still struggling with the operational issues...