Parle Products launch Parle Namkeen – Aloo Laccha

Parle Products, India’s pioneers in the Biscuit and Confectionary manufacturing segment, has recently announced the launch of Parle Namkeen – Aloo Laccha. Parle Namkeen Aloo...

Why Zomato Just Lobbed a Tomato!

Zomato’s recruitment campaign “Let’s make Delhi the tech capital”  touting the virtues of Delhi over Bangalore puzzled me. Possibly more so because I stumbled...

Wipro. Has. A. New. Logo. But. What. About. The. Big. Story.

The Rainbow Flower (1998 - 2017) has finally been retired  As has the “Applying Thought” tagline.  The sunflower was a hat-tip to Wipro’s heritage...

Wonderla Net Profit Surges by 55.80% in First Quarter, 2014-15 Financial Year

Highlights: -The parks segment saw a footfall increase of 9% during the first quarter ended on June 30th 2014. -Gross Revenue for the First Quarter, ending...

Following The Successful Rebranding, Exide Life Insurance Unveils Its Second Advertisement Campaign

Following the successful launch of its new brand identity earlier this year, Exide Life Insurance launched its second advertisement campaign, that brings alive the...

You Can Create a Viral Ad and Help Change the World

A recent Airtel TV ad kicked up a storm on social media, and thereby ensured many more saw it. Even those, like me, who...

Manyavar Introduces Mohey, Celebration Wear for Women

Manyavar, India’s foremost ethnic wear brand for men recently launched Mohey, women’s ethnic wear. Manyavar, which is known for its lavish Wedding Wear besides its...

Snapdeal.com Plays Santa this Christmas

New Delhi, December 20, 2013: Snapdeal.com, India’s largest online marketplace, is all set to play Santa Claus this Christmas and has launched an incredible contest...

Who’s India’s Most Fashionable Politician: Survey by Myntra.com

With politics bagging center-stage in conversations in a run up to the outcome of Lok Sabha elections, online fashion store, Myntra.com, has announced the...

Gang Up and Save with Godrej Interio

Godrej Interio the leader and innovator in modern furniture wishes for you and your close friends to get together and shop, transforming your lives...