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IT Marketing Leader: Sarika Naik, Chief Marketing Officer, Capgemini Technology Services
What are today's CEO's expectations from the CMO?
The expectations for an organization’s chief marketer have increased exponentially in the past few years. In this...
IT Marketing Leader: Krishnan Chatterjee, Head of Marketing, Indian Subcontinent at SAP
What are today's CEO's expectation from the CMO?
It is often said that a CEOs thinking revolves mostly around revenue and profitability and any department...
IT Marketing Leader: Apurva Chamaria, VP & Head of Corporate Marketing, HCL Technologies
What are the top 3 things marketers must do for increasing revenue?
Marketers must do the following to increase revenue :
1) Increase “Differentiation” between brand and...
Interview with Abhinav Kaushal, Chief Mentor, Apnaghar
What makes a good marketer?
A good marketer is someone who can envision both the short and long term goals on equal footing, it is...
Interview with Monil Hathi, VP-Marketing, Orion Systems Integrators
What makes a good marketer?
I would call it someone who is willing to take calculated risks to build a brand. Marketing is both a...
Interview with Chirag Talwar, National Head Marketing, UNIGLOBE ATB
What makes a good marketer?
Taking a cue from what Rudyard Kipling wrote way back in 1895, in his poem ‘If’ - "If you can...
Interview with Vivek Sharma, SVP – E-commerce and Subscription, Rediff.com
What makes a good marketer?
Someone who strikes a right balance between consumer needs and evolving technology in high tech sectors. Marketing is the ‘hardest’...
Quick Chat with Anuradha Goyal, Founder, IndiTales
Anuradha Goyal
Founder
IndiaTales
Here's a quick chat with Anuradha Goyal of IndiaTales and a member of DWEN India
A female entrepreneur you admire and why?
I really admire Kiran Mazumdar...
Quick Chat with Namita Agrawal, Founder, Sunshine Boulevard
Namita Agrawal
Founder
Sunshine Boulevard
Here's a quick chat with Namita Agrawal of Sunshine Boulevard and a member of DWEN India
A female entrepreneur you admire and why?
There...
The Rise Of The Modern Marketer – Interview with Vineet Sehgal, Chief Marketing Officer,...
Paul Writer launches The Rise Of The Modern Marketer,
Video interview series of CXO’s highlighting best practices and trends in the use of technology for...