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Beyond Pink: Sowmya Nanjundaiah, CEO, INCITE
In this segment of ‘Beyond Pink’, we talk to Sowmya Nanjundaiah, CEO, INCITE where she helps companies reimagine how they interact with their customers...
Desi Digital Cookbook: Why Digital Marketing in the Indian context is different
Whatever you can rightly say about India, the opposite is also true - Cambridge economist Joan Robinson.
We can argue that global best practices will...
5 tips to creating Human-like Chatbots in the Conversational User Interface
It’s counterintuitive that a chatbot that is used to automate customer interaction needs to feel human!! But the GUI is now evolving to becoming...
Designing CX That Works For India
Customer Experience (CX) has evolved from being transactional to being a lifecycle program that needs to be managed across multiple channels and touch-points. Marketers...
Chai Break with Unnikrishnan KP, Regional Marketing Director at Palo Alto Networks, Asia Pacific...
What makes a good marketer?
Good marketers are good jugglers – they combine a strategic outlook with mastery over the tactical aspects of execution; they...
Chai Break with Kiran Veigas, Associate Director & Head – Corporate Strategy & Marketing,...
What makes a good marketer?
The Customer First Approach: It is paramount to deeply identify the needs of your customer and provide solutions that delight...
Chai Break with Madhurjya Kotoky, Head of Brand & Communications, Autodesk
What makes a good marketer?
a. Deep knowledge and an intuitive understanding of the economic/social/cultural milieu in which he or she operates. Marketing is often...
Chai Break with Carona Mohapatra, VP & Head – Digital Marketing, Janalakshmi Financial Services
Carona Mohapatra
VP & Head - Digital Marketing
Janalakshmi Financial Services
What makes a good marketer?
The role of a marketer has changed drastically in the past few...
Chai Break with Deepak M, Head of Marketing, Skylark Mansions
Deepak M
Head of Marketing
Skylark Mansions
What makes a good marketer
The term good marketer is fuzzy. When I was working for Britannia, marketing was more of...
Chai Break with Anupam Bonanthaya, Chief Marketing Officer, Aujas
Anupam Bonanthaya
Chief Marketing Officer
Aujas Information Risk Services
What makes a good marketer?
I believe that marketing is nothing but a “long term” vision on sales. If...