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4 Stellar Strategies you Need to Create Content That is Actually Useful
Content marketing is not new. Perhaps what is rather new is some companies taking to the spirit of the statement-“ if you don't have...
Does your Content Management Strategy Differentiate a New Reader from a Returning Visitor?
Experiences should be personal. Anything else is irrelevant declares Adobe's content personalization solution on its website. 94% of senior-level executives believe that personalization is...
Have you Tried Everything? 4 Lesser used B2B Demand Generation Tools
Demand generation is generating interest and creating awareness of one’s company, products or services through content. Lead generation on the other hand is a...
Building An Analytical Marketing Team: Are You Ready?
The age of digitization has led companies to shift their marketing weight, and the dollars behind internet based initiatives. Companies run multiple campaigns on...
Video Strategies That Work for India
Can a digital marketer ignore video? In India, total Internet video traffic will be 75 per cent of all Internet traffic in 2020, up...
Digital Marketing Trends Paving the Path to 2020
First, with the advent of the internet and then the social media, Digital marketing has changed rapidly in the last two decade. Largely spurred...
My Digital Marketing isn’t working
Is your digital marketing not working? The reason could be weak marketing operations. This article will tell you why your digital marketing is not a success and how you can fix it.
Desi Digital Cookbook: Why Digital Marketing in the Indian context is different
Whatever you can rightly say about India, the opposite is also true - Cambridge economist Joan Robinson.
We can argue that global best practices will...
5 tips to creating Human-like Chatbots in the Conversational User Interface
It’s counterintuitive that a chatbot that is used to automate customer interaction needs to feel human!! But the GUI is now evolving to becoming...
What’s Black, Grey & White? The Advertising Landscape
Digital advertising has seen tremendous growth in India and is heralded as the “Smart Age” with a growth of 33.5% CAGR, KMPG Report 2017....