4 Stellar Strategies you Need to Create Content That is Actually Useful

Content marketing is not new. Perhaps what is rather new is some companies taking to the spirit of the statement-“ if you don't have...

Why Digital Asia Is Different

West meets East in the battle for global digital market leadership. The digital world is a trending topic across the globe, but in the western...
Chat Bots

My Bots Will Talk to Your Bots

News of the Lufthansa strike in December 2016 reached me as news often does - via a casual post on Twitter of someone saying...

What’s Black, Grey & White? The Advertising Landscape

Digital advertising has seen tremendous growth in India and is heralded as the “Smart Age” with a growth of 33.5% CAGR, KMPG Report 2017....

Desi Digital Cookbook: Why Digital Marketing in the Indian context is different

Whatever you can rightly say about India, the opposite is also true - Cambridge economist Joan Robinson. We can argue that global best practices will...

Video Strategies That Work for India

Can a digital marketer ignore video? In India, total Internet video traffic will be 75 per cent of all Internet traffic in 2020, up...

Pluralsight Launches IRIS to Measure and Verify Technology Skills

Pluralsight, the enterprise technology learning platform, has launched a new skills assessment and development suite that replaces traditional methods for assessing and benchmarking technology...
Chatbot

5 tips to creating Human-like Chatbots in the Conversational User Interface

It’s counterintuitive that a chatbot that is used to automate customer interaction needs to feel human!! But the GUI is now evolving to becoming...
My Digital Marketing isnt working

My Digital Marketing isn’t working

Is your digital marketing not working? The reason could be weak marketing operations. This article will tell you why your digital marketing is not a success and how you can fix it.

Digital Marketing Trends Paving the Path to 2020

First, with the advent of the internet and then the social media, Digital marketing has changed rapidly in the last two decade.  Largely spurred...