What’s Black, Grey & White? The Advertising Landscape

Digital advertising has seen tremendous growth in India and is heralded as the “Smart Age” with a growth of 33.5% CAGR, KMPG Report 2017....

Building An Analytical Marketing Team: Are You Ready?

The age of digitization has led companies to shift their marketing weight, and the dollars behind internet based initiatives. Companies run multiple campaigns on...
Chatbot

5 tips to creating Human-like Chatbots in the Conversational User Interface

It’s counterintuitive that a chatbot that is used to automate customer interaction needs to feel human!! But the GUI is now evolving to becoming...

Video Strategies That Work for India

Can a digital marketer ignore video? In India, total Internet video traffic will be 75 per cent of all Internet traffic in 2020, up...

Digital Marketing Trends Paving the Path to 2020

First, with the advent of the internet and then the social media, Digital marketing has changed rapidly in the last two decade.  Largely spurred...

Pluralsight Launches IRIS to Measure and Verify Technology Skills

Pluralsight, the enterprise technology learning platform, has launched a new skills assessment and development suite that replaces traditional methods for assessing and benchmarking technology...
Have you Tried Everything? 4 Lesser used B2B Demand Generation Tools

Have you Tried Everything? 4 Lesser used B2B Demand Generation Tools

Demand generation is generating interest and creating awareness of one’s company, products or services through content. Lead generation on the other hand is a...

Desi Digital Cookbook: Why Digital Marketing in the Indian context is different

Whatever you can rightly say about India, the opposite is also true - Cambridge economist Joan Robinson. We can argue that global best practices will...

Waste Not, Want Not – Avoid Data Floods & Get Real Insights

As per a report by eMarketer, the Digital Marketing Industry is a 68-billion-dollar business. As people move online to consume content of all shades,...
CX

Designing CX That Works For India

Customer Experience (CX) has evolved from being transactional to being a lifecycle program that needs to be managed across multiple channels and touch-points. Marketers...