Waste Not, Want Not – Avoid Data Floods & Get Real Insights

As per a report by eMarketer, the Digital Marketing Industry is a 68-billion-dollar business. As people move online to consume content of all shades,...
Strategies to Optimise SEO for India

Strategies to Optimise SEO for India

According to a study conducted by Group M, a leading digital agency, digital media spend is expected to see an increase from Rs. 7300...

Video Strategies That Work for India

Can a digital marketer ignore video? In India, total Internet video traffic will be 75 per cent of all Internet traffic in 2020, up...

What’s Black, Grey & White? The Advertising Landscape

Digital advertising has seen tremendous growth in India and is heralded as the “Smart Age” with a growth of 33.5% CAGR, KMPG Report 2017....

Why Digital Asia Is Different

West meets East in the battle for global digital market leadership. The digital world is a trending topic across the globe, but in the western...

4 Stellar Strategies you Need to Create Content That is Actually Useful

Content marketing is not new. Perhaps what is rather new is some companies taking to the spirit of the statement-“ if you don't have...
Chatbot

5 tips to creating Human-like Chatbots in the Conversational User Interface

It’s counterintuitive that a chatbot that is used to automate customer interaction needs to feel human!! But the GUI is now evolving to becoming...

Digital Marketing Trends Paving the Path to 2020

First, with the advent of the internet and then the social media, Digital marketing has changed rapidly in the last two decade.  Largely spurred...

Meet The Jury: Lloyd Mathias, Sr. Marketing Director, Asia pacific Japan, HP Inc

Lloyd Mathias Sr. Marketing Director, Consumer PC’s Asia Pacific Japan HP Inc Lloyd Mathias was till June 2017 the Senior Marketing Director for HP’s Consumer PC business across...

Desi Digital Cookbook: Why Digital Marketing in the Indian context is different

Whatever you can rightly say about India, the opposite is also true - Cambridge economist Joan Robinson. We can argue that global best practices will...