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What’s Black, Grey & White? The Advertising Landscape
Digital advertising has seen tremendous growth in India and is heralded as the “Smart Age” with a growth of 33.5% CAGR, KMPG Report 2017....
Digital Marketing Trends Paving the Path to 2020
First, with the advent of the internet and then the social media, Digital marketing has changed rapidly in the last two decade. Largely spurred...
Does your Content Management Strategy Differentiate a New Reader from a Returning Visitor?
Experiences should be personal. Anything else is irrelevant declares Adobe's content personalization solution on its website. 94% of senior-level executives believe that personalization is...
4 Stellar Strategies you Need to Create Content That is Actually Useful
Content marketing is not new. Perhaps what is rather new is some companies taking to the spirit of the statement-“ if you don't have...
Designing CX That Works For India
Customer Experience (CX) has evolved from being transactional to being a lifecycle program that needs to be managed across multiple channels and touch-points. Marketers...
Waste Not, Want Not – Avoid Data Floods & Get Real Insights
As per a report by eMarketer, the Digital Marketing Industry is a 68-billion-dollar business. As people move online to consume content of all shades,...
Have you Tried Everything? 4 Lesser used B2B Demand Generation Tools
Demand generation is generating interest and creating awareness of one’s company, products or services through content. Lead generation on the other hand is a...
Pluralsight Launches IRIS to Measure and Verify Technology Skills
Pluralsight, the enterprise technology learning platform, has launched a new skills assessment and development suite that replaces traditional methods for assessing and benchmarking technology...
My Bots Will Talk to Your Bots
News of the Lufthansa strike in December 2016 reached me as news often does - via a casual post on Twitter of someone saying...
Why Digital Asia Is Different
West meets East in the battle for global digital market leadership.
The digital world is a trending topic across the globe, but in the western...