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My Digital Marketing isn’t working
Is your digital marketing not working? The reason could be weak marketing operations. This article will tell you why your digital marketing is not a success and how you can fix it.
Strategies to Optimise SEO for India
According to a study conducted by Group M, a leading digital agency, digital media spend is expected to see an increase from Rs. 7300...
Pluralsight Launches IRIS to Measure and Verify Technology Skills
Pluralsight, the enterprise technology learning platform, has launched a new skills assessment and development suite that replaces traditional methods for assessing and benchmarking technology...
Video Strategies That Work for India
Can a digital marketer ignore video? In India, total Internet video traffic will be 75 per cent of all Internet traffic in 2020, up...
Digital Marketing Trends Paving the Path to 2020
First, with the advent of the internet and then the social media, Digital marketing has changed rapidly in the last two decade. Largely spurred...
What’s Black, Grey & White? The Advertising Landscape
Digital advertising has seen tremendous growth in India and is heralded as the “Smart Age” with a growth of 33.5% CAGR, KMPG Report 2017....
Meet The Jury: Lloyd Mathias, Sr. Marketing Director, Asia pacific Japan, HP Inc
Lloyd Mathias
Sr. Marketing Director, Consumer PC’s
Asia Pacific Japan
HP Inc
Lloyd Mathias was till June 2017 the Senior Marketing Director for HP’s Consumer PC business across...
4 Stellar Strategies you Need to Create Content That is Actually Useful
Content marketing is not new. Perhaps what is rather new is some companies taking to the spirit of the statement-“ if you don't have...
Waste Not, Want Not – Avoid Data Floods & Get Real Insights
As per a report by eMarketer, the Digital Marketing Industry is a 68-billion-dollar business. As people move online to consume content of all shades,...
Why Digital Asia Is Different
West meets East in the battle for global digital market leadership.
The digital world is a trending topic across the globe, but in the western...