A different content strategy for a new visitor and returning visitor

Does your Content Management Strategy Differentiate a New Reader from a Returning Visitor?

Experiences should be personal. Anything else is irrelevant declares Adobe's content personalization solution on its website. 94% of senior-level executives believe that personalization is...

Waste Not, Want Not – Avoid Data Floods & Get Real Insights

As per a report by eMarketer, the Digital Marketing Industry is a 68-billion-dollar business. As people move online to consume content of all shades,...

Video Strategies That Work for India

Can a digital marketer ignore video? In India, total Internet video traffic will be 75 per cent of all Internet traffic in 2020, up...

Digital Marketing Trends Paving the Path to 2020

First, with the advent of the internet and then the social media, Digital marketing has changed rapidly in the last two decade.  Largely spurred...

Meet The Jury: Lloyd Mathias, Sr. Marketing Director, Asia pacific Japan, HP Inc

Lloyd Mathias Sr. Marketing Director, Consumer PC’s Asia Pacific Japan HP Inc Lloyd Mathias was till June 2017 the Senior Marketing Director for HP’s Consumer PC business across...
Have you Tried Everything? 4 Lesser used B2B Demand Generation Tools

Have you Tried Everything? 4 Lesser used B2B Demand Generation Tools

Demand generation is generating interest and creating awareness of one’s company, products or services through content. Lead generation on the other hand is a...
Chat Bots

My Bots Will Talk to Your Bots

News of the Lufthansa strike in December 2016 reached me as news often does - via a casual post on Twitter of someone saying...
Chatbot

5 tips to creating Human-like Chatbots in the Conversational User Interface

It’s counterintuitive that a chatbot that is used to automate customer interaction needs to feel human!! But the GUI is now evolving to becoming...

Desi Digital Cookbook: Why Digital Marketing in the Indian context is different

Whatever you can rightly say about India, the opposite is also true - Cambridge economist Joan Robinson. We can argue that global best practices will...

Pluralsight Launches IRIS to Measure and Verify Technology Skills

Pluralsight, the enterprise technology learning platform, has launched a new skills assessment and development suite that replaces traditional methods for assessing and benchmarking technology...