Pluralsight Launches IRIS to Measure and Verify Technology Skills

Pluralsight, the enterprise technology learning platform, has launched a new skills assessment and development suite that replaces traditional methods for assessing and benchmarking technology...

Meet The Jury: Lloyd Mathias, Sr. Marketing Director, Asia pacific Japan, HP Inc

Lloyd Mathias Sr. Marketing Director, Consumer PC’s Asia Pacific Japan HP Inc Lloyd Mathias was till June 2017 the Senior Marketing Director for HP’s Consumer PC business across...
A different content strategy for a new visitor and returning visitor

Does your Content Management Strategy Differentiate a New Reader from a Returning Visitor?

Experiences should be personal. Anything else is irrelevant declares Adobe's content personalization solution on its website. 94% of senior-level executives believe that personalization is...
Strategies to Optimise SEO for India

Strategies to Optimise SEO for India

According to a study conducted by Group M, a leading digital agency, digital media spend is expected to see an increase from Rs. 7300...

4 Stellar Strategies you Need to Create Content That is Actually Useful

Content marketing is not new. Perhaps what is rather new is some companies taking to the spirit of the statement-“ if you don't have...

Video Strategies That Work for India

Can a digital marketer ignore video? In India, total Internet video traffic will be 75 per cent of all Internet traffic in 2020, up...

What’s Black, Grey & White? The Advertising Landscape

Digital advertising has seen tremendous growth in India and is heralded as the “Smart Age” with a growth of 33.5% CAGR, KMPG Report 2017....
CX

Designing CX That Works For India

Customer Experience (CX) has evolved from being transactional to being a lifecycle program that needs to be managed across multiple channels and touch-points. Marketers...
My Digital Marketing isnt working

My Digital Marketing isn’t working

Is your digital marketing not working? The reason could be weak marketing operations. This article will tell you why your digital marketing is not a success and how you can fix it.

Waste Not, Want Not – Avoid Data Floods & Get Real Insights

As per a report by eMarketer, the Digital Marketing Industry is a 68-billion-dollar business. As people move online to consume content of all shades,...