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What’s Black, Grey & White? The Advertising Landscape
Digital advertising has seen tremendous growth in India and is heralded as the “Smart Age” with a growth of 33.5% CAGR, KMPG Report 2017....
Have you Tried Everything? 4 Lesser used B2B Demand Generation Tools
Demand generation is generating interest and creating awareness of one’s company, products or services through content. Lead generation on the other hand is a...
Desi Digital Cookbook: Why Digital Marketing in the Indian context is different
Whatever you can rightly say about India, the opposite is also true - Cambridge economist Joan Robinson.
We can argue that global best practices will...
Strategies to Optimise SEO for India
According to a study conducted by Group M, a leading digital agency, digital media spend is expected to see an increase from Rs. 7300...
Designing CX That Works For India
Customer Experience (CX) has evolved from being transactional to being a lifecycle program that needs to be managed across multiple channels and touch-points. Marketers...
My Digital Marketing isn’t working
Is your digital marketing not working? The reason could be weak marketing operations. This article will tell you why your digital marketing is not a success and how you can fix it.
4 Stellar Strategies you Need to Create Content That is Actually Useful
Content marketing is not new. Perhaps what is rather new is some companies taking to the spirit of the statement-“ if you don't have...
Video Strategies That Work for India
Can a digital marketer ignore video? In India, total Internet video traffic will be 75 per cent of all Internet traffic in 2020, up...
Waste Not, Want Not – Avoid Data Floods & Get Real Insights
As per a report by eMarketer, the Digital Marketing Industry is a 68-billion-dollar business. As people move online to consume content of all shades,...
Does your Content Management Strategy Differentiate a New Reader from a Returning Visitor?
Experiences should be personal. Anything else is irrelevant declares Adobe's content personalization solution on its website. 94% of senior-level executives believe that personalization is...