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Yearly Archives: 2016
Not just “Know The Customer” But “Feel” Your Customers With Social Intelligence
Although relatively an unexplored territory mostly by the marketers, Social intelligence is gradually emerging as a key facilitator of change in the world of...
Why Your Business Needs Omni-Channel Presence
If someone had told me two years ago that everything that I was doing back then would shift to apps, I would have laughed. Who...
Apps In Your Pocket: Siddharth Banerjee, Vodafone India
Siddharth Banerjee
Senior Vice President- Marketing
Vodafone India Ltd.
What are your 4 most frequently used apps?
I would bucket the usage of Apps on my phone into...
Chai Break With Atul Garg, Baggit
Atul Garg
CMO
Baggit
What makes a good marketer ?
Good understanding of the consumer
Works towards building a robust brand
Long term and short term perspective
3 things you look...
Exide Life Insurance Signs on Mahendra Singh Dhoni, India’s Most Successful Cricket Captain, as...
Exide Life Insurance, today announced Mahendra Singh Dhoni(“Dhoni”) as its brand ambassador. Dhoni, who represents the aspirations of millions, has a strong mass appeal and followership...
KFC and Blink Digital Just Made a Meal Box That Can Charge Your Smartphone...
Are you searching for a power outlet under tables at the local coffee shop or enter a restaurant to charge your smartphone all the...
LeEco’s Le 2 and Le Max2 Create New Flash Sales Registration Record of 150,000...
LeEco’s recently launched second generation Superphones Le 2 and Le Max2 are definitive trend-setters in the industry given their distinctive features, many of which...
Apps In Your Pocket: Rajiv Srivatsa, COO and Co-founder, Urban Ladder
Rajiv Srivatsa
COO and Co-founder
Urban Ladder
What are your four most frequently used apps?
About 80% of my time on mobile goes on various apps. While I...
Would Kabali Revive Air Asia?
Fans of Superstar Rajinikanth are expecting a worldwide release of his next film “Kabali” in which the actor plays an ageing Gangster. A 1...
Guide Your Buyers Through the Customer Journey with Social Media
The customer journey has changed. With as much as 90% of a buyer’s journey being self-directed, according to Forrester Research’s 2015 report, “Don’t Let...