Atul Garg

CMO

Baggit

What makes a good marketer ?

  • Good understanding of the consumer
  • Works towards building a robust brand
  • Long term and short term perspective

3 things you look for when you hire people ?

  • Brand perspective
  • Consumer perspective
  • High turnaround time

Your favorite destination for business trip

  • India, Mumbai
  • Global New York

Your favorite book ?

  • Indulge in biographies and autobiographies

3 things would never do a meeting without ?

  • Meeting Objective
  • Relevant data

When did you decide that Marketing is what you wanted to do ?

  • Brand success story of the cosmetic company BodyShop founded by Anita Roddick was one of my motivations to get into marketing

Your most memorable advertisement that you still remember ?

  • The Cadbury Ad where the girl runs towards the stadium and dances to the “Kuch khaas hai hum sabhi mein” jingle. It was great to see a commercial concentrate on emotions while selling

Do you love data or hate data ?

  • I love data, but the final decisions are made on data analysis, earlier experiences and current market dynamics

One app that you cannot do without @work

  • Whatsapp for both work and personal purpose

What are your marketing priorities for the year 2016/2017 ?

  • Integrated brand view at online and offline space for Baggit, build a robust Ecomm Baggit brand and introduction of Best Practices across all the marketing activities

Profile:

Mr. Atul Rohan Garg started his professional journey after attaining his post graduate degree in Business Management from MICA. A professional with work experience of more than a decade in the field of Brand Development, Sales & Marketing, Client Servicing,Business Development and Brand Consulting across various industries – Media, Insurance, Pharmaceutical, FMCG, Digital and Education. He is now heading the Marketing Department at bags and accessories brand, Baggit. He enjoys Sports, Social Work, Music Concerts and Reading.

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