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Yearly Archives: 2014
Beyond Pink: Namrita Sehgal, Taj Group
Name: Namrita Sehgal
Organization: Taj Group (Indian Hotels Company Limited)
Designation: Director of Internet Marketing
One book you recommend to all the marketers: The...
When Should You Outsource Your Social Media Efforts?
A business that’s active on social media platforms is a business that is optimized to thrive in the 21st century. Just log on to...
Pidilite To Make Holi More Safer
Rangeela, one of the leading brands from the house of Pidilite brings to you ‘Holi Ke Rang’ the non-toxic Holi colors encouraging the spirit...
Fever 104 FM & John Abraham join hands to be the ‘Voice of Change’
Fever 104 FM, the fastest growing radio company& superstar John Abraham have associated to launch a full-fledged CSR campaign that is aimed towards addressing...
Tangled Web of Applications is More Complex and Stunting Digital Growth
A study of over 1,000 CIOs and senior IT decision makers by Capgemini, provider of consulting, technology and outsourcing services, has shared that the...
Chai Break with Calvin John, Vice President Marketing at CaratLane.com
In this segment of ‘Chai Break’, we talk to Calvin John, Vice President of CaratLane.com, an online Jewelry store that’s got women across the...
Beyond Pink: Darshana Shah, Hypercity Retail
Name: Darshana Shah
Organization: Hypercity (India) Retail Ltd
Designation: Senior Vice President – Marketing and Visual Merchandising
One book you recommend to all the marketers: Many books...
Survey Report : Marketing Trends 2014
Paul Writer launched a survey in December 2013 to understand senior marketers sentiment for the year 2014. 102 respondents from India's leading companies across...
Beyond Pink: Deepali Naair, Mahindra Holidays and Resorts India
Name: Deepali Naair
Organization: Mahindra Holidays and Resorts India Limited
Designation: Chief Marketing Officer
Books you recommend to all the marketers:
o ‘Building Strong Brands’ by David Aaker
o...
Nike – A Participative Digital Campaign
It's that time of the year in India where we get huddled up in our cozy couches to watch the ever so famous...