In this segment of ‘Chai Break’, we talk to Calvin John, Vice President of CaratLane.com, an online Jewelry store that’s got women across the country hooked to their website with a collection of diamonds, gold jewelry, pendants and necklaces and a lot more!
What makes a good marketer?
A good marketer should have the following abilities:
• Empathize with your consumers.
• Be Positively Curious.
• Drive & Embrace change.
• Deal with Ambiguity.
• Fail Fast & Move on.
• Ability to weave the Art with the Science.
3 things you look for when you hire people?
Attitude, Attitude & Attitude. Everything else can be acquired/ built.
Your favorite destination for business trips?
Your favorite book?
The Monk Who Sold His Ferrari by Robin Sharma.
3 things would never do a meeting without?
A clear agenda, all directly responsible individuals present at the meet & lots of fluids.
When did you decide that Marketing is what you wanted to do?
In my school days, while I was reading marketing case histories, I realized that this is an area in which the marketer actually plays the role of a creator, being able to make a difference to lives. It almost felt like a role god would play but to a smaller subset of audiences. I decided to give it a shot.
Your favorite professional you follow on Twitter?
Your most memorable advertisement:
Would be unfair to name one.
Do you love data or hate data?
I would use data for direction rather than for support.
What are your marketing priorities for the year 2014/2015?
Launch and establish our “Try At Home” service in Tier 2 & 3 cities.
Calvin John was appointed the VP of marketing at CaratLane.com on June 2012. He was also the brand manager of Tanishq and the brand manager of the international business division at Titan industries. Prior to this, he was the Sr. Brand Manager at the UB Group and worked with Bisleri and Hindustan Unilever.