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Yearly Archives: 2014
Innovative Marketer Dialogue: Anuradha Narasimhan
Paul Writer launches Innovative Marketer Dialogue,
Video interview series with CMOs highlights marketing best practices
Anuradha Narasimhan
Director- Marketing
Britannia
On Innovation and marketing @ Britannia…
Innovation at Britannia...
What Marketers Can Learn from Narendra Modi
Last year, at Paul Writer's Futurist CMO conference in Delhi, I had the opportunity to listen to the CIO of BJP sharing with a...
Innovative Marketer Dialogue: Anisha Motwani
Paul Writer launches Innovative Marketer Dialogue,
Video interview series with CMOs highlights marketing best practices
Anisha Motwani
Director & CEO
Max Life Insurance
On Use of Innovative Technology...
Ola Cabs – Bangalore Hot 50!
Olacabs.com is your stop for all sorts of car and cab rentals. By a click you’ll know the various car rentals available and the...
In Conversation with Vaibhav Tewari, COO, Portea Medical
Home Healthcare is a relatively new concept in India, which addresses a latent need of a reliable and efficient in-home healthcare service provider. Portea...
Innovative Marketer Dialogue: Amitabh Tapadar
Paul Writer launches Innovative Marketer Dialogue,
Video interview series with CMOs highlights marketing best practices
Amitabh Tapadar
Vice President and CMO
Tata AIA Life
(India)
On Big Data, Mobile...
View From The Top-Marcus Starke
Marcus Starke, the SVP of Worldwide Marketing Regions for SAP has more than 20 years of senior management experience, including several c-level positions with...
Why Zomato Just Lobbed a Tomato!
Zomato’s recruitment campaign “Let’s make Delhi the tech capital” touting the virtues of Delhi over Bangalore puzzled me. Possibly more so because I stumbled...
Kingfisher – Bangalore Hot 50!
They’re called the King of Good times and we certainly had a good time chatting with them! The brand was first launched in the...
Are Bosses Becoming Extinct?
Hierarchy is often viewed as hindering innovation, but getting rid of hierarchy carries risks of its own. Savvy organisation design can help you strike...