They’re called the King of Good times and we certainly had a good time chatting with them! The brand was first launched in the year 1978 and today it is one of the oldest and widely recognised brands in India. We had a little chat with the Samar Singh Sheikhawat, Senior Vice President, Marketing, UB Group
Can you describe your brand in three words?
Good Times King
One interesting fact about the brand?
Owned and loved by the people of India
One of the most memorable marketing campaigns of your brand?
The IPL campaigns
What makes your brand hot?
The weather outside, the attitude inside
3 things that you look for when you hire people?
Attitude, honesty, humility
One thing you love about Bangalore?
The weather.
Plans for 2014?
Kingfisher to be bigger and better
