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Yearly Archives: 2014
Esha Gupta in Yepme’s Latest Television Campaign
Yepme.com, India’s biggest online fashion brand has launched its latest television ad campaign featuring Esha Gupta. The one-minute video features Esha in Yepme’s latest...
Innovative Marketer Dialogue: Anshu Bagai
Paul Writer launches Innovative Marketer Dialogue
Video interview series with CMOs highlighting marketing best practices
Anshu Bagai
Chief Marketing Officer
Tupperware India
One thing that will shape the future...
Innovative Marketer Dialogue: Sanjay Tripathy, HDFC Life
Paul Writer launches Innovative Marketer Dialogue ,
Video interview series with CMOs highlights marketing best practices
Sanjay Tripathy
Senior Executive Vice President - Head Marketing
Product and...
Innovative Marketer Dialogue : Rahul Kansal
Paul Writer launches Innovative Marketer Dialogue ,
Video interview series with CMOs highlights marketing best practices
Rahul Kansal
Executive President
Bennett Coleman and Co Ltd
One thing that...
BBS Speaker: Subhasish Chakraborty Founder, CMD of DTDC
In your own words, how do you describe a `hot' brand?
Personally, for me, a Hot Brand is the one that the customer is proud...
Innovative Marketer Dialogue: Anuradha Narasimhan
Paul Writer launches Innovative Marketer Dialogue ,
Video interview series with CMOs highlights marketing best practices
Anuradha Narasimhan
Director – Marketing
Britannia India
One thing that will shape...
What’s Your Hotel Type asks Expedia
When it comes to online travel brands, there is only so much that a single brand can do as demand is getting increasingly fragmented...
BBS Speaker: Neelakanta Rao Jagdale, CMD, Amrut Distilleries Ltd
In your own words how do you describe a ‘hot’ brand?
A hot brand is an asset developed by the manufacturer keeping the end consumer...
Chai Break with Samar Singh Sheikhawat, United Breweries Ltd
Samar Singh Sheikhawat joined United Breweries Limited, as Senior Vice President, Marketing in November 2009. He has earlier worked with Dabur as Head of...
Innovative Marketer Dialogue: Anisha Motwani
Paul Writer launches Innovative Marketer Dialogue ,
Video interview series with CMOs highlights marketing best practices
Anisha Motwani
Director & CEO
Max Life Insurance
On the future of...