Content & Communications
4 Stellar Strategies you Need to Create Content That is Actually Useful
Author: By Paul Writer editorial network and insights from Arun Rajamani, Country Head- India, Pluralsight
Content marketing is not new. Perhaps what is rather new is some companies taking to the spirit of the statement-“ if you don’t have anything useful to say don’t say it at all!” Read More →
Content & Communications
Does your Content Management Strategy Differentiate a New Reader from a Returning Visitor?
Author: By Paul Writer editorial network and insights from Arun Rajamani, Country Head- India, Pluralsight
Experiences should be personal. Anything else is irrelevant declares Adobe’s content personalization solution on its website.Read More →
Operations & Analytics
Digital Marketing Trends Paving the Path to 2020
Author: By Paul Writer editorial network and insights from Arun Rajamani, Country Head- India, Pluralsight
First, with the advent of the internet and then the social media, Digital marketing has changed rapidly in the last two decade. Read More →
In the news
Pluralsight Launches IRIS to Measure and Verify Technology Skills
Author: By Paul Writer editorial network and insights from Arun Rajamani, Country Head- India, Pluralsight
Pluralsight, the enterprise technology learning platform, has launched a new skills assessment and development suite that replaces traditional methods for assessing and benchmarking technology talent. Read More →
Demand Generation
What’s Black, Grey & White? The Advertising Landscape
Author: By Paul Writer editorial network and insights from Arun Rajamani, Country Head- India, Pluralsight
Digital advertising has seen tremendous growth in India and is heralded as the “Smart Age” with a growth of 33.5% CAGR, KMPG Report 2017. Read More →
Demand Generation
Have you Tried Everything? 4 Lesser used B2B Demand Generation Tools
Author: By Paul Writer editorial network and insights from Arun Rajamani, Country Head- India, Pluralsight
Demand generation is generating interest and creating awareness of one’s company, products or services through content. Read More →
Content & Communication
Is your Brand Inclusive? Use Digital Enhancement to Embrace Diversity
Author: By Paul Writer editorial network and insights from Arun Rajamani, Country Head- India, Pluralsight
Humanity owes a plethora of milestones to the internet especially; the far reaching dispersal of information which has made us conscious of the world’s fast paced transformation. Read More →
Content & Communication
Building An Analytical Marketing Team: Are You Ready?
Author: By Paul Writer editorial network and insights from Arun Rajamani, Country Head- India, Pluralsight
The age of digitization has led companies to shift their marketing weight, and the dollars behind internet based initiatives.
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Demand Generation
Social Media Automation For Better Fan And Customer Engagement
Author: By Paul Writer editorial network and insights from Arun Rajamani, Country Head- India, Pluralsight
Automation has become an indispensable arsenal in any strategy that uses technology to achieve business goals.
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Demand Generation
Squeeze Page Can Up Your Lead Generation!
Author: By Paul Writer editorial network and insights from Arun Rajamani, Country Head- India, Pluralsight
The popular marketers’ adage that ‘content is king’ has been repeated enough times
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Content & Communication
Does Your Content Deliver Value?
Author: By Paul Writer editorial network and insights from Arun Rajamani, Country Head- India, Pluralsight
The popular marketers’ adage that ‘content is king’ has been repeated enough times
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Meet The Jury
Rajesh Kumar Jindal
VP- Audience & Experiential Marketing
Asia Pacific & Japan SAP
Rajesh Kumar Jindal is a Senior marketing & business leader
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Meet The Jury
Sunder Madakshira
Head Marketing
Adobe India
Sunder Madakshira works with Adobe as Head of Marketing in India.
Read More →
Meet The Jury
Geetu Bhatnagar
Chief Marketing Officer
Oracle India Pvt. Ltd.
Geetu Bhatnagar is a Business strategist and Transformation leader.
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Digital Design
Strategies to optimise SEO for India
Author: By Paul Writer editorial network and insights from Arun Rajamani, Country Head- India, Pluralsight
According to a study conducted by Group M, a leading digital agency, digital media spend is expected to see an increase from Rs. 7300 in 2016 to Rs. 9490 crores this year.
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Digital Design
Outsource, Automate or In-house? How to decide
Author: By Paul Writer editorial network and insights from Arun Rajamani, Country Head- India, Pluralsight
The rise in access to affordable internet and smartphones has led to an exponential increase in digital media content.
Meet The Jury
Lloyd Mathias
Sr. Marketing Director, Consumer PC’s
Asia Pacific Japan, HP Inc
Lloyd was instrumental in the launch of Tata Docomo as President, & Chief Marketing Officer of Tata Docomo, between 2008 & 2011.
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Digital Design
Designing CX That Works For India
Author: By Paul Writer editorial network and insights from Arun Rajamani, Country Head- India, Pluralsight
Customer Experience (CX) has evolved from being transactional to being a lifecycle program that needs to
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Digital Design
5 tips to creating Human-like Chatbots in the Conversational User Interface
Author: By Paul Writer editorial network and insights from Arun Rajamani, Country Head- India, Pluralsight
Pluralsight It’s counterintuitive that a chatbot that is used to automate customer interaction needs to feel human!!
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Connect & Communication
Securing Your Win with YouTube
Author: By Paul Writer editorial network and insights from Arun Rajamani, Country Head- India, Pluralsight
A research published by leading publication, Forbes shows that YouTube has the best ROI above any other
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Connect & Communication
Video Strategies That Work for India
Author: By Paul Writer editorial network and insights from Arun Rajamani, Country Head- India, Pluralsight
Can a digital marketer ignore video? In India, total Internet video traffic will be 75 per cent of
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In the news
Pluralsight and Paul Writer announce Digi100, the hunt for India’s top 100 Digital Marketers
Bangalore, 30 May, 2017 Pluralsight and Paul Writer today launched the hunt for India’s top Digital Marketing professionals. Pluralsight, is an enterprise technology learning platform that delivers a unified end-to-end
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