Tag: Influencer Marketing

This video tutorial gives you a framework for building a good influencer outreach strategy, and understanding the value of working with the blogger community.

I had never heard of Obagi - a skincare firm -  until Priyanka Chopra became its brand ambassador. She uses #skinfluence as one of...

To reach out to the tech-savvy Gen Z consumers, it’s essential to target the channels they would respond to like Facebook, Twitter, YouTube and...

The increased presence of social media has given consumers a lot of power and it's becoming increasingly difficult to distinguish who the real and...

What exactly is an influencer anyway? An influencer has a ‘loud’ voice, substantial reach, and a significant network, including followers, readers, or viewers. He or...