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Video Tutorial – Getting Influencer Outreach Right

This video tutorial gives you a framework for building a good influencer outreach strategy, and understanding the value of working with the blogger community.

Priyanka is a skinfluencer. Build your own Influencer Framework

I had never heard of Obagi - a skincare firm -  until Priyanka Chopra became its brand ambassador. She uses #skinfluence as one of...

Five Hacks for Effective Influencer Marketing!

To reach out to the tech-savvy Gen Z consumers, it’s essential to target the channels they would respond to like Facebook, Twitter, YouTube and...

Rise of Influencer Marketing

The increased presence of social media has given consumers a lot of power and it's becoming increasingly difficult to distinguish who the real and...

Working With Influencers

What exactly is an influencer anyway? An influencer has a ‘loud’ voice, substantial reach, and a significant network, including followers, readers, or viewers. He or...