Tag: Yes Bank

In this segment of ‘Beyond Pink’, we talk to Khyati Shah, SVP, Marketing & Corporate Communication, YES BANK Ltd where she is spearheading all “Digital Marketing”...

What according to you makes a brand `hot'? A ‘Hot’ brand is one which can deliver quality, promise and outcomes with the right attitude, the opportune time...

Paul Writer talks to Rajat Mehta, Group EVP and Country Head: Brand & Retail Marketing, Yes Bank about the importance of Customer Centricity and...