Tag: Jessie paul

Happy Valentine’s Day! Though Valentine couldn’t have been very happy as he was martyred on this day. Anyhoo. Over time and thanks to Chaucer writing...

What does your customer want? Personal insight into your customer goals gives you the power of data.   This allows you to orchestrate unified...

Prices are dropping.  Or more accurately tending to zero.  Automation, standardisation, artificial materials are all driving this trend to zero in certain categories.  Even...

The 4Ps of App Marketing Strategies Posted by Jessie Paul Myntra, one of India’s leading fashion ecommerce sites (owned by Flipkart) has gone App-only.   While that is too...

Kotak Mahindra Bank recently merged with ING Vysya Bank, thereby considerably enlarging its branch footprint. The new ad campaign highlights this enormous reach single-mindedly...

A recent Airtel TV ad kicked up a storm on social media, and thereby ensured many more saw it. Even those, like me, who...

Zomato’s recruitment campaign “Let’s make Delhi the tech capital”  touting the virtues of Delhi over Bangalore puzzled me. Possibly more so because I stumbled...

The CMO of an Indian coffee chain described his organization as being the business of “time-pass” not coffee.  Because spending time in the shop...

The Congress party of India has been in power for 49 of the 67 years since India became a democracy in 1947.  From a...

The Aam Aadmi Party (AAP) is at risk of seriously ruining its credibility - through poor image management of all things. Aam...