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Brand Quiz: Indian Companies Launched Before Independence

 Desi Survivor Brands These are brands that have stood the test of time. Founded before 1947 they have done multiple pivots to survive. ...

Best of 2018 with Paul Writer: 10 Thoughts on CX for...

As the year winds down, my inbox and social media stream have started being flooded by the inevitable”2018 CX forecast”, listings. Undoubtedly most of these...

The Making of a Friendship: India & Saudi Arabia

The relationship between India and Saudi Arabia rests on centuries of economic and socio-cultural ties – dating back to the ancient era when trade...

Amway Presents Attitude Shining Star Fashion Show in Chennai

Amway India, country’s largest Direct Selling Company organized a dazzling Fashion Show – ‘Attitude Shining Star’ in Chennai on 9th July 2017. Attitude is...

When Advertising Is Just A Waste Of Money

Watching the recent cricket test match between India and England on TV in India, I was staggered at the level of advertising repetition I...

India Internet Trends 2017 – Mary Meeker’s Report

The latest edition of the Mary Meeker Internet Trends Report is here! In a tradition dating back to 1995, when Mary was still an...

11 Stats That Every Indian Digital Marketer Should Know About Indian...

We Are Social in its latest report – Social, Digital and Mobile in India 2014 has highlighted some very interesting stats that we think...