Tag: Branding

Integration as a key trend in marketing is nothing new and my purpose in this article is not to add to the more than...

1. In your own words, how do you describe a `hot' brand? The term "HOT" in itself is self explanatory. Anything HOT stays top of...

Paul Writer talks to Sumanta Ray, CMO, Narayana Health about his most successful campaigns and the importance of Branding. .post-img{ display: none !important; }

In your own words, how do you describe a `hot' brand? A hot brand is a brand that listens to it customers. By listening, it...

When they aren’t wooing their customers with their attention to detail, they are probably planning their next big project in a new city! Currently,...

One of my favourite business quotations has to be “With great power comes great responsibility” Okay okay I acknowledge that Peter Parker’s Uncle Ben isn’t Peter...

One Indian brand that has been consistent and successful in its cause marketing effort is Tata Tea with its Jaago Re platform. It is...

Abhijit is a business manager with proven experience in multiple domains. He has highly successful track record in market development. At Quick Heal, Abhijit...

The Congress party of India has been in power for 49 of the 67 years since India became a democracy in 1947.  From a...

Before social media turned practically everyone into a public figure, few CEOs included the word persona in their everyday vocabularies, much less hired publicists...