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“Pull a moustache out of a backside”: Ziffi Ad Review

“It’s not everyday that you find someone who lets you pull a moustache out of their backside.” Ok here, finally, was a press release...

New Google Ad Ignores Reality #togetheronline

“I have to teach my parents to use the Ola Cab App so I don’t have to drive them around all the time!” “ The...

New Age Marketing: Gautam Datta, CEO, PVR Ltd.

Paul Writer launches New Age Marketing , Video interview series of CXO's highlighting best practices Gautam Datta CEO PVR Ltd. On advertising as an omni-channel experience. What are...

The Future Is Now: 4 Rules For The Post-Advertising Age

With abject apologies to the young Bob Dylan, nobody in adland needs a weatherman to know which way the wind blows these days. It...

Why Advertising And Marketing Will Always Be About Great Story Telling

They say Mad Men are inspired by Art! They say that Ad guys function solely on sips of coffee, coke, Red Bull or a...

Goodbye Advertising, Hello Mickey Mouse

You’re more likely to reach the summit of Mount Everest than click on a banner ads. The next generation will consume most of their...