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The difference between brand vs activation

There’s data that shows that the mix of brand vs activation budget should be 60:40.  Brand building helps to create a mental perception that...

Paul Writer Unveils Adobe Digi100: India’s Top 100 Digital Marketers

Paul Writer is delighted to announce Adobe Digi100 List powered by Paul Writer, the recognition list of top 100 Digital Marketers in India. Guided...

Is YouTube Censoring Free Media?

When YouTube first emerged as a platform for video sharing, it was an unassuming website with a handful of people posting home-made videos. Thirteen...

Think You’re Immune to Advertising? Think Again: INSEAD

With literally thousands of ads hitting us every day, it’s impossible to avoid being influenced. Society has long been of two minds about advertising. On...

When Advertising Is Just A Waste Of Money

Watching the recent cricket test match between India and England on TV in India, I was staggered at the level of advertising repetition I...

PR Is Dead. Long Live Advertising.

I've been saying for a while that with the rise of paid media the opportunity for PR is constantly shrinking. The exceptions are really large...

Ad Review: LensKart.com – Humour for Humour’s Sake!!!

Loosely inspired by Shallow Hal, advertisement is reasonably well made, but misses to leave an impact- too slapstick to remember as a story and...

Ad Review: Kona Kona Kotak, post merger advertising

Kotak Mahindra Bank recently merged with ING Vysya Bank, thereby considerably enlarging its branch footprint. The new ad campaign highlights this enormous reach single-mindedly...

LGBT Theme Anouk Myntra Ad

Does cause marketing work? Yes, if you pick the right cause. Myntra shows an LGBT relationship for its Anouk brand and does not have a negative fallout. Use the 2x2 matrix to pick your cause.

AdReview: Faasos.com Radio Ad for App

Faasos.com a roll delivery firm that as per their site describes themselves as "Freshly made, desi wraps delivered in super quick time. That's Faaso's....