Paul Writer launches New Age Marketing , 
Video interview series of CXO’s highlighting best practices
Gautam Datta
CEO
PVR Ltd.
On changing the way cinema is sold in India.
Clearly PVR has been a ruler within this space over the last 10 years. Having been the thought leaders we have gone ahead and defined how cinema as a medium is viewed, accepted and sold within this country. We have volume as well as value to deliver to our corporate clients and by saying volume I mean the sheer numbers and by value the sheer quality of customers that we deliver. Consumers have to eventually understand what this medium is all about and how potent it could be, given the fact that the customer is captive within that space and how he receives advertising is pivotal. Considering these factors we have created case studies and research to actually influence our corporate clients. We have had many cases where corporate clients have been completely against cinema but we have gone ahead and presented the research papers to them of how cinema could be used as a medium, give them creative ideas and invested in a complete creative outfit within PVR itself through our in-house team, and these ideas have clicked with them. Today I am happy to record that we are bigger than all our other competitor’s but together and also perhaps the advertising revenue per seat that PVR generates is highest in the world.
“Clearly PVR has been a ruler within this space over the last 10 years. Having been the thought leaders we have gone ahead and defined how cinema as a medium is viewed, accepted and sold within this country.”</blockquot
