Paul Writer launches New Age Marketing , 
Video interview series of CXO’s highlighting best practices
Girish Shah
Executive Vice President – Sales and Marketing
Godrej Properties
On the role of social media.
Social media is an important but often misused buzzword. These days it is key to take careful steps when you are interacting on a larger, open and non-censored communication marketplace. Hence we are very measured in our approach when we deal with social media. For example, we have developed a crowd-sourcing space on Facebook which is called ‘the spark of imagination’; this space allows like-minded individuals who are interested in sustainability and creative design aggregate together. When it comes to twitter we currently do not have a handle, although we have a strong use of listening tools like Radian 6 wherein we engage with consumers and potential customers who are in conversation about the Godrej Properties as a brand. So largely our play in social media is on Facebook and of course on LinkedIn as well.
“These days it is key to take careful steps when you are interacting on a larger, open and non-censored communication marketplace.”
