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Yearly Archives: 2016
Aditya Birla Financial Services Group Puts “Health First” into Health Insurance
Aditya Birla Financial Services Group (ABFSG) today announced the launch of its standalone health insurance arm under the brand Aditya Birla Health Insurance(ABHICL). ABHICL is...
Padma Shri Awardee and Quadriplegic Tennis Athlete Boniface Prabhu Felicitates Differently Abled Students in...
Boniface Prabhu – Padma Shri awardee, India’s No. 1 wheelchair tennis player for years and the country’s first ever Para world-championship medal winner – is on...
Secret Recipe For Word Of Mouth Marketing!
I am guessing most readers know what branding and marketing mean, so I would like to start with what I would really like to...
Chai Break with Arnika Dixit, VP Marketing – American Express, India
Arnika Dixit
Vice President - Marketing
American Express, India
What makes a good marketer?
A good marketer is one who ensures an engaging conversation of the brand with...
Delight Delivered: The Titan Story
Scenario:
The face of Indian retail is changing due to several reasons, such as the advent of several international brands, the evolution of hybrid channel retailing that...
5 Must-dos for Global Brand Managers to Avoid Jack & Jones Style Disasters
If you’re the marketing head of a divison, a line of business, or region you have probably cursed the need for approval of your...
Why Did The Marketer Hire An Ophthalmologist?
Q: WHY DID THE MARKETER HIRE AN OPHTHALMOLOGIST?
To Be, Or Not To Be – Loyal To Brands
The traditional reasons to be loyal to a brand are:
Perceived risk
Inertia, Habit
Involvement
Satisfaction
Relationship between product or service providers
(Source: Rundle-Theile and...
Don’t Judge A Juice By Its Carton – Misleading Advertisement
Imagine you went to a fresh juice shop and ordered a litchi juice. You were just chatting with your friend, while from the corner...
Is Blogging Dead? No!
60% of Indian bloggers surveyed have made an earning out of blogging and are working as full time bloggers. 90% of these bloggers have...