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Yearly Archives: 2016
Loyalty, Rewards, and Progress in the Digital Era
Not that long ago, my wallet contained a stack of loyalty (or, more accurately, rewards) cards. Coffee shops, restaurants, and other service businesses would...
Quick Chat with Anuradha Goyal, Founder, IndiTales
Anuradha Goyal
Founder
IndiaTales
Here's a quick chat with Anuradha Goyal of IndiaTales and a member of DWEN India
A female entrepreneur you admire and why?
I really admire Kiran Mazumdar...
Quick Chat with Namita Agrawal, Founder, Sunshine Boulevard
Namita Agrawal
Founder
Sunshine Boulevard
Here's a quick chat with Namita Agrawal of Sunshine Boulevard and a member of DWEN India
A female entrepreneur you admire and why?
There...
Why Did The Marketer Change His Religion?
Q:Why did the marketer change his religion?
Check the awesome Paul Writer "I Love Marketing" cushion here.
LetsShave’s New Video could be India’s New Shaving Anthem
It’s groovy, it’s uber cool and it’s funny. LetsShave.com new promotional video, which was recently released, has all the elements of the new age men’s world....
CashNoCash Reports 50 Minute Average Wait Times at ATMs Across India
CashNoCash, an initiative by Quikr, launched a fortnight ago to help citizens find cashpoints nearest to them, has captured trends of cash availability and...
3 Musts for Every Marketer’s To-Do List When Investing in Marketing Automation
Well, hello there. Welcome to another blog about marketing automation. You probably had no problem finding this or endless other blogs about marketing automation...
Integrating Digital Intelligence into Brand Strategy
As organisations seek to integrate the massive flow of digital data into their brand strategy, they face a triple challenge to stay ahead.
With Google...
Lead Right To Sustain Leadership In A Fiercely Competitive Market
It is difficult to sustain leadership when customers are constantly raising their expectations. From our experience, we say there are two realities. First, our employees have to...
YTL Communications Goes The Resulticks Way!
A case study on how omnichannel marketing automation worked for a leading telecommunication network service provider, YTL Communications and helped them increase their campaign...