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Yearly Archives: 2016
Chai Break with Bidisha Nagaraj, Café Coffee Day
Bidisha Nagaraj
Group President- Marketing
Café Coffee Day
What makes a good marketer
In my view a good marketer needs to think ahead of the market and the...
More is Not Always More: Be Wary of the Volume Game in B2B Demand...
Often in life, more can be wonderful. For example, I like more tacos. If possible, I would like seven, not two. I would also...
The Entrepreneur Journey- GuruKool: Anjali Awasthi, MedKonect Services
Anjali Awasthi
Co-Founder
MedKonect Services
Trigger that led to your entrepreneurial journey
Healthcare in India is evolving and there are many gaps to be filled, leaving enough scope...
The Rise Of The Modern Marketer – Interview with Meena Ganesh, Portea Medical
Paul Writer launches The Rise Of The Modern Marketer,
Video interview series of CXO’s highlighting best practices and trends in the use of technology for...
The First Crowdfunded Electric Bike in India Coming Alive – FuelADream.com
The SPERO E-bike is ready to revolutionize the way we look at urban travel. Coimbatore based jute machinery technocrat Manikandan is launching India’s first crowdfunded...
62% of Workers Would Now Turn Down a Job Where Flexibility Was Not on...
Latest research by Regus, the global workplace provider, reveals that flexibility is a key value for workers who actually report that they would actually...
CMOs, Your Role Is Evolving . . . Are You Keeping Up?
I recently returned from an amazing vacation in the Galápago Islands where the impact of evolution is evident all around you. It was in the amazing...
GoDaddy Announces Availability in Three Indian Languages to Accelerate Digital Growth for Small Businesses
GoDaddy Inc. (NYSE: GDDY), the world’s largest technology provider dedicated to small businesses, today announced availability in Hindi, Marathi and Tamil to enable more small...
Chai Break with Veetika Deoras, Tata Capital
Veetika Deoras
COO- Digital Vertical
Vice President- Brand Marketing and Corporate Communication
What makes a good marketer?
Marketing lies at the intersection of internal objectives and...
Embracing Uncertainty for Innovation
It has been said that the purpose of organisation is to eliminate uncertainty. Is this stifling the ability to innovate?
I recently spoke with the...