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Yearly Archives: 2014
Chai Break with Arun Chittilappilly,Wonderla Holidays
We’ve got you a scoop on one man who knows what marketing is all about in the leisure and entertainment business. Arun has been...
Random Musings: WhatsUp Mark Zuckerberg?
Valuation is thought to be a science by many. Just because a number is put out and there are detailed calculations and forecasts and...
Facebook, the World’s Biggest ‘Time-Pass’ Wants to Buy Your Time
The CMO of an Indian coffee chain described his organization as being the business of “time-pass” not coffee. Because spending time in the shop...
Facebook Pockets WhatsApp
If it wasn’t enough to take over Instagram in 2012 for $ 1billion, two years later they are here to shock the world with...
Changing Marketing Dynamics, Disruption is the New Norm
For long the instinct or the gut feel has been guiding marketers on tactics that can click with the audience. But with the advent...
Portea Medical: Focusing On Home Healthcare
Home Healthcare is a relatively new concept in India, which addresses a latent need of a reliable and efficient in-home healthcare service provider. Portea Medical,...
5 Ways to Optimize Your Social Media Content to Combat Content Shock
2014 was barely underway before Mark Schaefer’s Content Shock article put a bit of a hitch into our year’s content marketing plans. Those who...
‘Nat Geo Inside IPL’ Takes You Behind The Scene
A six-part documentary series, starting 21st February 2014 will feature leading cricket stars & experts from around the world, senior management from the IPL...
Unmetric Increases its Client Base
Unmetric, the company that helps global brands understand how they stack up against their competition on social media, announces the appointment of Rick Liebling...
Aim High Consulting Wins Recognition
Aim High Consulting, known for work in the Indian startup ecosystem, won the coveted ‘Most Promising PR Agency of the Year’ Award. They...