Menu
Home 2014
Yearly Archives: 2014
Brand Value Must Mean More than Shareholder Return
A very lively, and somewhat lubricated, conversation ensued last night with several friends in the marketing field. After cheering Canada’s narrow win over Latvia...
Beyond Pink: Minari Shah, Tata Motors Limited
Name: Minari Shah
Organization: Tata Motors Limited
Designation: Head (Sr. GM) Corporate Communications
One book you recommend to all the marketers: Black Swan
One campaign that remains your...
Chai Break with Jidesh Haridas, Head of Marketing at Zansaar.com
What do you do in your break time? Well, I don’t know about you but I know what thousands of shoppers resort to doing...
HCL Technologies Launches First Ever Global Twitter Recruitment Campaign
HCL Technologies , a leading global IT services provider, today announces the first ever global Twitter recruitment campaign called #COOLESTINTERVIEWEVER; A campaign that will...
ZipDial Amongst Top 10 Most Innovative Companies In The World
FastCompany’s annual Most Innovative Companies issue recognizes and honors leading businesses like Google, Twitter, Nike, Airbnb, and Amazon along with high growth start-ups across...
Max Life Insurance Launches its Campaign
Max Life Insurance, one of India’s prominent life insurance companies announces the launch of a string of three new TVC’s with the tagline...
Tweet – The Chirp Of a Small Bird That Can Be Heard
If you search for the meaning of the term “Tweet” you get the above definition. I would rather put it as – The Chirp...
Beyond Pink: Dharini Mishra, Dr Reddy’s Group
Name: Dharini Mishra
Organization : Dr Reddy’s Group
Designation : Head of Global Brand and Corporate Communications
One book you recommend to all the marketers:...
RED BOOK FOR TECH PR
RED BOOK OF TECH PR