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Yearly Archives: 2014
NIKE INTRODUCES MAGISTA
Building on Nike’s history of innovation in performance footwear, Providing improved fit, touch and traction, the boot is designed for the needs of the...
Oscar Selfies: Another Side to the Fun
Both "the selfie that broke Twitter" and the device that captured it are brilliant examples of powerful alliances.
If you read any newspapers or watched...
Television Journalist Gaurav Kalra Joins ESPNcricinfo
The propensity to consume digital content online has inclined tremendously, ESPNcricinfo, an online website dedicated to providing some of the most comprehensive, updated news...
Beyond Pink: Saluting Women in Marketing
PaulWriter tries to capture some interesting beyond pink discussions with some of the most powerful women in the marketing industry.Here is a compendium of...
Chai Break with Chender Baljee, Founder and Managing Director at Royal Orchid
In this segment of Chai Break, we talk to the man who has had over three decades of experience in the hospitality Industry. Chender...
Beyond Pink: Parul Nagpal, BlueStone.com
What makes a good marketer?
A marketeer needs to have a view of the Consumer/ Customer at any given point of time. Today, a good...
Beyond Pink: Vandana Chamaria, Yum Restaurants India
Name: Vandana Chamaria
Organization: Yum Restaurants India Pvt. Ltd
Designation: Director Marketing - Taco Bell
One book you recommend to all the marketers: Positioning by Al Ries...
Beyond Pink: Lata Subramanian, Sterling Holiday Resorts
Name: Lata Subramanian
Organization: Sterling Holiday Resorts (India) Limited
Designation: Chief Marketing Officer
One book you recommend to all the marketers: - Nuts (Southwest Airlines' Crazy...
Beyond Pink : Tina Datta Nayak, ZipDial
What makes a good marketer?
A good marketer is one who has the end consumer at the heart of all their marketing initiatives. Everything else...