In this segment of Chai Break, we talk to the man who has had over three decades of experience in the hospitality Industry. Chender Baljee is the Founder, Chairman & Managing Director of Royal Orchid Hotels. Chender Baljee’s top notch education is the icing on the cake, he finished his MBA from IIM Ahmedabad and owns a chain of hotels across the country.

What makes a good marketer?
Ability to judge the pulse of the market, and to deliver a message that excites the target audience

3 things you look for when you hire people?
• Background, by which I mean, if the experience of the candidate match our requirement.
• How successful the candidate has been in his/her career
• Will our organization be able to match the candidate’s aspirations.

Your favorite destination for business trips?
My favorite business tour destination is East Africa. It’s a great place for tourism and especially for those who wish to explore and experience safari. We have one hotel in Tanzania, on Lake Victoria and also have plans of opening our 2nd International hotel in Dar-es-salaam, Tanzania and the 3rd in Nairobi.

Your favorite book?

3 things would never do a meeting without?
Defining an objective, taking minutes and Interaction with others.

Your most memorable advertisement?
Whirlpool – Husbands to aise hi hote hain

Do you love data or hate data?
Love data although not an overload of data

What are your marketing priorities for the year 2014/2015?
Emerge as a leader in wedding business. Emerge as significant player in the value for money business segment.


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