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Yearly Archives: 2014
Following The Successful Rebranding, Exide Life Insurance Unveils Its Second Advertisement Campaign
Following the successful launch of its new brand identity earlier this year, Exide Life Insurance launched its second advertisement campaign, that brings alive the...
Technology Is The Heart Of Marketing… Rikant Pitti, COO, EaseMyTrip.com
One thing that will shape the future of Digital Marketing?
After being familiar with increasing power of mobile apps and social media, marketers are already...
Interview With Sanjay Tripathy, Sr. EVP – Marketing, Product, Digital and E – Commerce,...
In your own words, how do you describe a `hot' brand?
A Hot brand is actually the one, which can stay cool and connected to...
Interview With Deepali Naair, Chief Marketing Officer, Mahindra Holidays & Resort India Limited
In your own words, how do you describe a `hot' brand?
In an environment as charged up as today’s, a brand needs to be on...
Paul Writer Recognizes the Best in Mumbai Brands at the Mumbai Brand Summit 2014
Paul Writer, India’s first community of marketers, recognized Mumbai Hot 50 at the Mumbai Brand Summit on September 19, 2014. The conference witnessed 150...
Meet 150+ Leading Marketers at The Mumbai Brand Summit
Be a part of The Mumbai Brand Summit, 2014 to find answers to the questions you have been always looking for as a marketer....
To Inspire Employees, Speak Their Language
Most employees are going through the motions at their jobs. To re-engage them, leaders must translate organisational objectives into meaningful aims.
At a quarry, outside...
10 Things Marketers Should Know About Carat’s Prediction On Global Advertisement Market Of 2014...
Global ad spends to grow by 5 percent in 2014-15 with market optimism demonstrated through strong global and regional forecasts, states Carat, the leading...
Mumbai Brand Summit: Abraham Alapatt, Chief Innovation Officer, Head Marketing & Customer Service, Thomas...
In your own words, how do you describe a `hot' brand?
A Hot brand in my opinion, is a brand that exudes tremendous energy and...
Mumbai Brand Summit: Anaggh Desai, Co-Founder, 1+99 Customer Experience Design Consultancy
In your own words, how do you describe a `hot' brand?
One whose behavior is the same as what it communicates, consistently and is platform,...