Tag: Viewpoint

The incredible success of a small anti-graft political party in India is a lesson in organisation design. It is rather fitting that the party symbol...

The modern marketer is witnessing conventional brick and mortar companies going digital in a big way and there is no escaping the digital marketing...

There was a time in India when strangers you met on a train would ask you “What’s your salary?” Now, they ask you “Where...

Is the CMO’s role still about marketing? I got to thinking about this recently after reading a Forbes article about the emergence of the “Eclectic CMO.”...

The number of middle class in India has doubled over the past decade.  As per (National Council of Applied Economic Research) NCAER, this has gone...